When It's Time To Boycott Beauty Brands

Even though I'm totally obsessed with beauty, there comes a point where I have to take a step back and stop supporting certain companies.
I've boycotted beauty brands. There are brands that I don't support or actively avoid because I don't like their values or the way they've treated me.

I'm not going to name names but I will explain the situations that have made me ditch brands.

Case in point 1
Last year I boycotted an upcoming beauty brand because I didn't like the way the owner of the company treated me. To cut a long story short, she totally messed me around. She offered me a job, telling me that she thought I was the right person for the role. Then she withdrew the offer 48 hours later, telling me that she didn't think I was the right person for the role at all (after all) and that I'd be better off doing something else. She even patronised me, saying: "You say that you're a freelancer, but the working world starts at 9am and finishes at 5pm." She said this, despite saying that the role she offered was flexible (and were outside standard working hours because of the customer base I'd be dealing with). She also made snide remarks, saying things like, "I run a business, I don't run a charity," which is offensive because charities still have to operate in business-mode too and charities do a lot a fantastic work.

I was so done with her and considering the fact that I was looking forward to the role and buying from the brand, the whole situation left a bad taste in my mouth, so to speak. I've never bought from the brand and I don't think I ever will - I don't intend too, which is a shame because the brand is vegan and cruelty-free and has some good stuff. I even wanted to feature the products on my blog.

FYI: Even though I freelance, I do work standard work hours during the day: from the morning to the evening, Monday to Friday.

Case in point 2
I've never purchased a product from this brand but I've followed the brand's rise for years. I've always admired the fact that this brand sells cruelty-free makeup products that are free from toxins - or so I thought. It's a quirky brand that sells products for those looking to create super bold looks. The US brand opened a temporary pop up shop in central London recently and I was going to pay the store a visit, until I found out from another blogger on Twitter that this brand is problematic for number of reasons: uses harmful ingredients in products, the owner of the brand is a controversial figure, data breaches on the company website, etc etc - too many issues to mention. Since then, I've done my own research and I've officially boycotted the brand.

Case in point 3
Okay, so I haven't boycotted this brand, but I have boycotted one of its stores. The reason? Well, I applied for a role at the store when I was 19 and the manager of the store was an absolute nightmare to deal with. To possibly get the job, I had to complete a trial, but she was so spiteful, rude and disrespectful to me the entire time. Then she messed me around, patronised me, undermined me, misled me and totally wasted my time. Since then, I've stopped going to that store and I haven't shopped there for over several years.

To put it simply, I'm not willing to support a brand that messes me around, has shady values or is run by managers/owners who behave in a questionable manner. Being a beauty blogger doesn't mean that I'll support every single beauty company that comes my way.

Now that I've spoken about the brands that I've boycotted - without naming names - let's talk about the brands that I've supported over the years.

I first heard about NYX Cosmetics in 2015 through the beauty blogging community. I ordered a couple of products and I fell in love instantly. Then I worked as an ambassador for NYX, which was one of my best jobs. That was the job that inspired me to become a beauty writer. NYX Cosmetics is cruelty-free and offers plenty of wonderful, pigmented and high-quality shades to create a perfectly bold look.

I've been shopping at Superdrug since my early teens and it's always been my go-to store for drugstore makeup, beauty and essentials. I shop there regularly and I can always find what I'm looking for. Superdrug-branded items are cruelty-free too.

Barry M
I've been a long-time fan of Barry M. When I started to become obsessed with nail polish, Barry M was one of the first nail varnish brands of my choice. I've also tried out their matte liquid lipsticks when they first came out. Barry M's cosmetics are affordable, good quality and cruelty-free, and that's why I'll continue to support the brand.

Have you ever boycotted a beauty brand? Let me know in the comments section.


  1. Branding separates you from your competition and gives you credibility. It's what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive. Alexander

    1. Exactly! I think the brands/stores I've boycotted need to take note of that.