#GIRLBOSS Interview: Charlotte Harvey, founder of CHXFF

Charlotte Harvs Charlotte Harvey Fashion Style Fashion Fade Magazine

When I was at university, I got into fashion (and beauty) writer. It was a great way for me to hone my writing skills and build up my portfolio.
I couldn't afford to take on full-time unpaid internships in London and I wasn't living in London anyway, so I started writing for a variety of small online magazines. One of those was Fashion Fade Magazine.

Fashion Fade Magazine was an online platform started by Charlotte Harvey to showcase the latest styles, trends and news from the fashion industry. Orginally from South West England and a graduate of the University of Birmingham, Charlotte started blogging in 2011 and was at one point a freelance writer. She spent some time in sunny Spain before moving back to England to settle in West Yorkshire.

In 2016, Charlotte decided to merge Fashion Fade Magazine with her other platform, Charlotte Harvs, to make it into one whole blog, CHXFF. Before she made the change, I interviewed her to find out more about her path into running the magazine, freelance writing and being the ultimate girl boss.


What - or who - inspired you to start Fashion Fade Magazine?
When I was freelancing full-time I was mainly writing articles to do with fashion and style. However, when it comes to creating content for someone else, you often have to fit in with their ideals and wants. What inspired me to start Fashion Fade Magazine was having a place where I could create content with more freedom.

That's one of the reasons why I love running my own blog - it gives me the freedom and control over my own platform and content. What makes Fashion Fade Magazine different from other fashion magazines and publications?
When it comes to accepting fashion and beauty content from other creators and bloggers, I don't set many rules or restrictions so people are free to write about what they want. However the magazine tends to attracts writers with a similar aesthetic anyway. We don't write clickbait articles and we often post about our favourite bloggers.

What are the perks of running your own magazine?
Running my own magazine brings creative freedom but also there is the opportunity to create something that you can be proud of. Also, another perk is that working online means that I get to work from anywhere [in the world] which meant I had the freedom to move to Spain.

I agree! One of my goals has always been to run a location-independent business so that I can work anywhere in the world, because I want to travel to as many places as possible - I'm a free spirit at heart. Also, it's great to have total creative control and freedom over your own content and platform. What are the challenges of running your own magazine?
When I was freelancing there were deadlines and clients to keep you in check but when you run your own magazine it can be hard to be strict with a schedule. If you're in a creative block it can be hard to produce regular content that you think your readers will find interesting. Also it can definitely take a while and a lot of effort to produce a steady income, so until that day it's not possible to hire any other writers/bloggers full time. However, every so often we do have writers/bloggers willing to contribute to Fashion Fade in exchange for exposure and for them to add it to their personal portfolio.

See, that's the thing. It takes a while to establish a full-time income when you're self-employed, especially if you work as a freelancer in the creative industry. It's hard work! Financial instablity is an issue that I know all to well but I know that the struggle won't be forever. What kind of tasks do you have to do day-to-day to keep the magazine going?
Post to social media, sift through emails to find anything relevant, browse other fashion magazines and blogs to find inspiration and ideas, brainstorm and finally, write the posts!

Describe the typical Fashion Fade Magazine reader in three words.
Stylish, chic and visual.

Describe your style in three words.
Varied, easygoing and laidback.

Did you always know that you were going to be a #GIRLBOSS?
We all have an inner girlboss waiting to be unleashed!

I agree. For myself, I think I always knew deep down that I wanted to be my own boss. What advice would you give to a woman who wants to start her own magazine?
The start up expenses - for online magazines - are very little and the only investment you have to put in is time, so really you have nothing to lose. The difference between a fashion magazine and a fashion blog is that a magazine features a collection of different writers and styles rather than a blog which tends to be just one person focusing on their own personal style - so join in the blogging community and create a magazine that other bloggers and writers would like to contribute to.

Thank you to Charlotte Harvey for taking the time to participate in this interview.

Check out CHXFF here.

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