From Beauty Blogger To Beauty Influencer: Top Tips

Thursday, November 09, 2017


I attended the Olympia Beauty event last month in Kensington Olympia and it was amazing!
I went for the first time last year and it was great. For a beauty lover like myself, it was fantastic to be in a place where I could explore brands and test out products - and get spending! But at the time, I was going through a rough patch - I was working for a marketing agency that completely disrespected me and I was living with a couple of housemates who were horrible to me, so I felt as though those situations were killing my passion and spirit for life. Things are a bit different this time round, so it was great to go to Olympia Beauty in the best mood, and it was good to finally enjoy the day because I'd been looking forward to it for so long.

While I was there, I attended the Beauty Influencer Awards, and the stage also played host to a panel of the top individuals in the industry who work in different roles (marketing, PR, social media, blogging and journalism) who had their own tips to share. As a blogger I am always trying to up my game so it's great to receive advice from people who work in the digital media industry.

I made sure to take notes, and here they are! Here are the top tips for beauty bloggers who are looking to become successful influencers.

Be honest.
Always be true to yourself. It is better to be genuine, authentic and real, instead of being a total faker.

Grow organically.
Don't buy followers! Honestly, this is such a contentious issue in the influencer world and after the #Botgate drama on Twitter, it's quite clear that this is quite common. Nothing good can come out of buying followers. It's best to grow naturally. It makes sense to have 1000 real followers instead of 15,000 fake followers. People are starting to wise up to this and it doesn't look good on you at all.

Plus, it's not all about the numbers - it's about engagement. Now, this is a hard point for me to grasp because I'm a 'small fish in a big pond' so to speak. I've been blogging for four years and I don't have a lot of followers. But the more I think about it, the more it makes sense. It's important to create  interesting, engaging and shareable content, and it's important to be active on social media.

Be professional.
Keep it classy! This is something I've learned over the past several months. When you have a platform you have to take responsibility for that and you have to be aware of how you're coming across. I've stopped ranting so much on social media - I hardly do it anymore. Plus, I purposely avoid getting involved in arguments and blogger drama. When #Botgate kicked off, I avoided getting involved in the arguments, and I was actually quite disgusted with the way some of the bloggers were 'outing' one another. I think in life, it's best to pick and choose your battles wisely and it's best not to get involved in certain things.

I also think it's important to use your platform responsibly and use it as a force for good. I sometimes like to Tweet about the important issues in the world because that's just who I am, and I see no point in staying silent. Plus, it's important for me to be authentic at all times (see first point).

Also, acting professional is not just important on social media. It's also important when you interact with others online and offline. Approach emails and collaborations in a professional manner, and network and attend events in professional manner.

Keep it consistent.
Always keep your blog, vlog and social media channels up to date and consistent.

Know your audience.
Who are you writing for? What are your demographics? What are your readers' interests? It always helps to know your audience so that you can tailor your content accordingly. Also, don't forget to interact and connect with your audience.

Write quality content.
This goes without saying. Quality content is key to being a better influencer.

Establish your boundaries when working with brands and PRs.
Mutual understanding is very important. You need to communicate effectively and make things clear. Clearly state your expectations (i.e. content delivery and payment/compensation) and review the brief. It normally helps to have a disclaimer/disclosure policy or terms and conditions.

Find your USP.
The influencer market is saturated. What makes you special and unique in comparison to everyone else? Establish and develop your brand image.

You need to be an expert at your passion.
Okay, you don't need special credentials, but you do need to let your enthusiasm shine through and you need to be able to hone in on your expertise. This is what brands are looking for.

You can't plan everything!
Until recently, I put so much pressure on myself when it came to make blog and social media channels, but that's not the right way to go about things because you could lose the passion and forget why you started in the first place. Take your blogging journey as it comes. Nothing is perfect.

Take advantage of the opportunities that come your way.
I feel so privileged to be able to receive blogging opportunities and I am so grateful. Take advantage of the opportunities that come your way but remember, if it's not the right fit then don't be afraid to turn it down.

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