Why I Started Blogging + Blogging Goals For The Future

Friday, September 01, 2017


I'm sure I've written similar posts about this topic before - you can read my previous post here - but I'd love to explain more about my blogging story and how Chichi Writes came into existence, as well as my blogging goals for the next 12 months or so.


For myself, my blogging journey started in November 2013. I was away at university and living in a house I hated and residing with a bunch of girls, some of whom were making my life a misery (they were just downright nasty.) I'd stumbled across the blogging community over a year before, and I wanted a piece of the action. I'd had started blogs previously that had failed and I used to work as a freelance B2B blog writer in my gap year, but I knew I needed to start my own - I had the blogging bug, and I needed a form of escapism.

On top of this, I started writing for a magazine at university and I initially had plans to go into journalism after graduation, so I thought that starting a blog would be a great way to showcase my portfolio of work.

So amongst the midst of housemate toxicity, drama, chaos, university demands, the growth of the blogging community, the desire to establish my own writing platform, and hard-core ambition, I decided to set up my own, and Chichi Writes was born, but it didn't come into being a couple of years later when I gave my blog a bit of a rebrand.

For the first couple of years, my blog wasn't at its best, but then again, it was a work in progress. I changed the name and the URL so many times and I didn't have much of an idea of the direction the blog was going in.

Then in 2015 I decided to name my blog Chichi Writes - because my blog is about myself and the things I like to write about - and I decided that I was going to focus on fashion, beauty, and lifestyle.

From that moment onwards, I was blogging consistently, and then the final year of university, going into employment and moving into a flatshare (then moving out) and interning kind of held back my blogging mojo. I was still blogging regularly and I even changed my blog template, but not blogging as regularly as I would have liked because other 'stuff' took over. I was treated badly in my job and houseshare, yet my blog was my only source of inspiration that kept me going. After all, my blog isn't going to let me down!

But since I made the decision to go freelance this year, I've been more determined than ever to focus on my blog, and over time I've been able to gain opportunities. I've met some wonderful fellow bloggers. I've attended blogging events. I've collaborated with some amazing brands. I'm not a 'big' blogger but it's been lovely to be able to gain some great things out of my passion. I've always loved writing and I'm creative by nature so it's lovely to have a platform where I can put my skills to good use and have total creative control. My blog is mine, I own it, and I write what I want, whenever I want!

Over the next twelve months, I'm looking to take my blog up a notch. I'm so grateful for all the sponsored post opportunities I've received so far and the chance to attend blogger events, but I'm looking to take my blog even further, and these are my goals:

Attend more blogging events.
Honestly, I love attending blogger events! It's a great chance for me to network, discover new brands and meet like-minded individuals who share the same interest as myself.

Take on more opportunities for collaborative posts.
I've collaborated with so many brands this year - Point S, Love the Sales, Yorkshire Linen, Bidvine, Data Label, Leighton Denny and much more - and I'm always open to working with more brands, whether that means working on a sponsored post or writing up a review.

Generate more residual income.
Until recently, I wasn't making any money from my blog. While I have the opportunity to make money from sponsored posts, I'd also like to turn my blog into a passive income stream. I have no shame in admitting that making money from my blog is one of my goals, and there is absolutely nothing wrong with that.

Take my blog in a different direction.
I'll explain this properly in another post, but for a long time I've been thinking of 'switching gears' and my plan is to niche down. Watch this space.

Why did you start blogging? What are your blogging goals?

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