My Take On The Makeup Revolution 'Fiasco'

Wednesday, March 22, 2017

Over the past few days a 'storm' has been brewing over Makeup Revolution and the brand's products.

Some people have been complaining about how Makeup Revolution's products are an exact copy of many high end brands, and how it's not right for the cosmetics company to copy from others. As far as I am aware, that's the gist of the whole situation, and now I hear that Kat Von D is somehow involved because she has accused Makeup Revolution of copying her products from her cosmetics range.

Now, I'm not going to take sides in this so-called 'debate' - I'm just adding my two cents and trying to be as neutral as possible.

First of all, I do think that copying other brands/products/items just shows a lack of imagination and creativity. I'm not saying that Makeup Revolution has done this with its products but I believe that beauty is about expression and creating original and unique looks and products, not playing copycat.

But... let's face facts: the entire beauty and fashion industries are full of duplicates anyway, aren't they? Walk into any drugstore, retailer or beauty hall and you'll see that many of the 'budget-end' products are very similar to high-end and designer products. Walk into any fashion retailer and you will find clothes, bags, shoes and accessories that are dupes of designer-branded items. Dupes are really not that uncommon, and dupes are alternative products for the beauty fanatic on a limited budget.

Also, it's not like any brands can take ownership (and trademark) a particular trend. All beauty brands can come up with lip kits, matte liquid lipsticks, highlighters, beauty blenders, rose gold plated makeup brushes, etc etc.

For myself, I love cosmetics but I just can't afford to make high end purchases. It's just not feasible for me and can buy high quality products at drugstore prices. I've only ever bought one item from Makeup Revolution (a lilac-coloured nail varnish for £1) but from what I see, the brand sells great products at affordable prices, and that seems reasonable to me because the company is clearly catering to beauty lovers with small budgets.

Hopefully the Makeup Revolution 'debacle' will blow over soon. I personally think that the whole thing is getting a bit ridiculous now and hopefully it will all be resolved very soon.

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What's your opinion?


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  1. Wow...I'd never even heard of this debate. Seems silly...couldn't every cheap/affordable company be accused of copying higher brands then?

    - Greta

    1. Exactly! That's my point. Walk into all retailers and drugstores and the products are all dupes.


  2. This debate has been everywhere lately! I do think it is a bit naughty of a brand to 'copy' another brand who has worked hard on creating their product for someone else to just steal the idea but... so many brands do it now and its nice for people like me who like to get more for their money.

    Alice | alicemaysnell

    1. That's the thing, I see both sides of the argument, but in reality if I can buy a dupe for a few quid instead of buying the original for £20 then I will because I'm on a small budget.


  3. I think it's been massively over done to be honest for the sake of views. There's no denying MUR tow the line with their dupes but it is a more accessible way for a lot of people to buy makeup. I don't have a big problem with it personally but agree innovation is always good! - Amy

  4. I agree, it is so nice to be able to find a dupe for a higher end brand! But would love to see more drugstore brands coming up with unique product designs, rather than copying from such like Too Faced, maybe then the high end brands will copy haha! I love your blog, following you on GFC :D xx

    elizabeth ♡ ”Ice Cream” whispers Clara
    (lets follow each other on bloglovin or instagram)


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