The Business Show 2016 + Business Tips

On Friday 18th November 2016 I attended The Business Show in Kensington Olympia.

The Business Show is an event for those who are business owners, self-employed or are looking to start their businesses in the future. The event had a lot going on: seminars, masterclasses, various business and marketing stands and guest speakers.

There were so many things going on so it was quite hectic, but it was such a fantastic event and it gave me a chance to network, purchase business books at discounted prices, receive free business magazines, meet other like-minded people and business individuals and learn more about entrepreneurship. I'll talk more about what I learned towards the end of this post.

After spending the day at Olympia London, I was completely exhausted but I was able to walk away feeling happy and inspired. After feeling dissatisfied over a long period of time for many reasons, I know for certain that I want to become self-employed in the future. I've always wanted be be my own boss and after attending The Business Show I feel more determined than ever to take my own destiny into my own hands and embark on the route of self-employment. It will take time to reach that goal but eventually I want to get to that point.

I purchased a few books to help get myself on the right path:

Another book I would like to read - but wasn't sold at the expo - is a book titled Get Rich Blogging by Zoe Griffin. I ordered this book from Amazon a while ago and received it, but I haven't had a chance to read all of it. It's been highly recommended for people who want to become a successful bloggers. Once I can find the time I will spend my time reading it.

At The Business Show expo I attended a number of talks, many of which were inspirational and I learned some top tips from the experts, all of which I know will come in handy.

Top tips from the business experts:
- Content makes the world go round (I should know, I'm a Content Writer!)
- The most important word in the term 'social media' is 'social.' Don't just do social media, be sociable. Establish an online media presence.
- We view approximately 250 adverts a day!
- You don't need to use every single social media channel. Use the channel(s) that works best for your brand/blog and utilise it.
- Procrastination is one of the biggest reasons why a lot of businesses fail, so use your time wisely.
- Stay up to date with current news and trends in the industry you operate in.
- When (if) you make huge profits from your business don't fritter the money away. Put the money towards something useful (e.g. charitable causes.)
- When starting up a business, establish some goals and a business plan.
- You can get your brand/blog out there without having to pay for advertising at all. Your best tool for this is social media. Utilise it and use it to the best of your knowledge and advantage.
- "Don't create content for your audience, create content for your audience's friends." Translation, create interesting and shareable content.
- Get your business listed (Yell and Scoot are good directories for listings.)
- Gather up an e-mail list and create a regular newsletter for your readers/viewers/clients/customers/consumers.
- If someone unfollows you or unsubscribes from your blog, thank them. Chances are they are not the target market or they have lost interest. Focus on your audience instead of worrying about who followed or unfollowed you.
- Use video content! It's the way forward. Get on YouTube if you haven't already.
- Running a business is a 24/7 operation and you have to be willing to invest your time, hard work and effort, as well as taking it very seriously.
- Recreate content from content.
- Make sure your brand represents who you are, your interests and who you want to be.

Overall, I had a fantastic day. I have already registered to attend the next expo and I can't wait. It was so useful and now I can get cracking with becoming self-employed in the future.

Are you interested in starting your own business?

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